Whoever said, “Change is good,” never dealt with the effects of a global pandemic. Things are shifting rapidly and almost daily. Staying focused on keeping and growing your brand power may not always be easy or something that’s at the top of your priority list.
Here’s the good news. There is a lot that you may not be able to control at the moment; how your customers remember you or if they remember you when this is over doesn’t have to be out of your control. We’ve put together some great tips on how to keep your customers engaged and keep your brand significant far longer than this current situation.
3 ways you can keep your business relevant during these uncertain times:
- Spring Cleaning– This could be a great time to work on some of those projects that you have been putting off. Perhaps, taking some time to review your website with a fresh eye. Looking for things like outdated products and offers, old photos, and price lists. Here are some things to consider: How to critique your website.
- Stay Active – It’s easy to overlook the importance of social media content when you’re dealing with so many other things. After all, isn’t that your marketing company’s job? It has been shown that making an emotional connection with your customers develops loyalty. There’s nothing more valuable in marketing and retention than an emotional bond. We believe being actively involved in the social media content process during this time will help you build this bond.
- Spotlight the faces of your business. Now is an excellent time to show who you are behind the brand. Why not try doing a youtube video? Techsmith has a great Beginner’s Guide to Making a Youtube Video
- How are you supporting others in your community? Share your story.
- Be an encourager! If you’re a B2B business, maybe do shoutouts to some other businesses in your community. We’re all in this together.
- Get in Touch – Sending an email is great, but if you really want to win people over pick up the phone and call them. Check-in on those very important repeat customers. Keep it positive and focused on them.
In conclusion, every interaction you have with your clients sends a message. From social media posts to one on one communication, you get to control what that message coveys about who you are as a business. How will you be remembered?