Maintaining a consistent and high social media following is not always easy. In fact, there is a lot of competition amongst the platforms. As more and more businesses join the social media world, it can be challenging to surface your business to the spotlight.
Organic vs. Paid Followers
It is important to note that it is more valuable to gain a steady organic following rather than paying for followers. Organic followers are real people, they follow accounts with purpose. Organic followers can be defined as part of your businesses target audience, they like your content, and may potentially be your customers. Fake (paid) followers will not buy your product or service, and they will not help you get brand awareness.
Your organic followers also admire your accounts posting consistency. This is key to maintaining and gaining new followers. They will get used to your posting schedule, and engage more with your content. To help keep consistency, consider using a content calendar and scheduling your posts ahead of time. Planning your posts helps you stay organized and, truth be told, a well planned post is more desirable then something put together last minute.
Account Optimization
First things first, be sure to optimize your businesses accounts so that they are easily found. Your username should correspond with what your business does. Take advantage of the bio part of your account, use it to establish your brand identity. If you haven’t already, be sure to make your account a business account. This will allow you to put more information about your business, so that viewers can contact you more easily.
Keep Consistent
Another strategy for your businesses socials is to keep a consistent brand aesthetic. As a business, you want your customers to recognize your posts without having to look at who posted the content. If there is something you absolutely must post (but doesn’t fit your aesthetic), try using it in a story. Stories are great ways to share content without disrupting the grid flow. If you want to keep your story forever, use highlights. Customers may go through your highlights to find pricing, hours, and other information about your business.
Engage With Other Accounts
It is important to engage with your customers and other accounts on social media. Engaging with accounts is anything from answering and liking comments to sharing content from inspiring accounts. Once a conversation is started, it is important to keep it going. Your customers will build a better relationship with your brand, and this will create better brand loyalty. Keeping up with engagement ultimately will ensure customer loyalty and keep your following strong.
Keep in mind that social media platforms and trends are constantly changing. It is important to stay up to date to ensure that your brand is as visible as possible. The team at AMS Digital is constantly researching new trends and updates to provide the best possible outcomes for our clients.