Congratulations, you’ve created a Facebook page for your business! This will surely keep your customers and clients up to date with everything your business is doing; that is if you have people following your page. Creating your business’s Facebook page is only step one, and is generally the easiest part. Generating and maintaining “likes” can be a bit trickier.
We here at AMS Digital are going to give some useful tips and tricks to help your business generate more “likes” on Facebook.
Where To Start?
Let’s start with the basics of your business page. A great profile page will attract more users. This may seem obvious, but can be overlooked. The first step is to ensure that you have included all of the tabs you plan to use. These include events, jobs, a shop section and offers. If you are not using them, toggle them off so that your page does not look unfinished. Be sure your “About” section is filled out with all the relevant information your potential customers may need. Post your hours, so they know when to expect you open and available to serve them. Ensure you have an attractive profile and cover photo which represents what your business is about. And of course, CONTENT, CONTENT, CONTENT. Keep your customers up to date with daily posts highlighting different things you’re doing at your business. This could include a finished project, a new sale, a happy customer, etc. Also, why not share other pages’ content that you think will be useful to your audience. A great business Facebook page is one that is always active.
Invites For Likes
Invite your Facebook friends to like your page. Facebook allows you to share your page with your friends. Let them know that your business is now on Facebook and you would greatly appreciate it if they hit that “Like” button. This will allow you to have a great foundation of likes to get the momentum going.
Facebook Groups
Create your own Facebook group, where your customers, clients, and friends can share and discuss relevant information that has to do with your business. For example, a company that sells food could create a group that shares recipes that use their ingredients, or different recipes that people could cook at home.
Make it Fun
Thinking of creating a Facebook contest? Facebook contests are a fun and easy way to generate more page likes. Create a post giving away a product or service, and outline the required steps people have to take in order to enter. A common option includes asking people to “Like and Share” a particular post. Other requests could include liking your Facebook page, comment an answer or tagging a friend. This sort of content both generates more likes and gets your posts in front of those who have never seen them before.
The Art of Facebook Boosting
There are many ways you can generate likes on Facebook without paying anything. But, if you are willing to invest some money into your page, you can run Facebook Ads and get great results. There are two types of ads Facebook offers. The simplest form involves “Boosting” one of your existing posts. Putting a budget behind a post allows you to quickly reach people outside of your current followers by showing posts as “Sponsored” on Facebook and Instagram timelines. There’s are especially useful when you are offering something new or looking for people to get in touch with you. The second form of Facebook ads is created through a Facebook Business Manager. They are much more time consuming but allow you to more specifically target your audience and objectives. These ads normally appear on the side panels of Facebook, in Messenger, on timelines, in stories and much more. If you are interested in this type of ad but are not sure how to start out, please reach out to us and we would be happy to assist you
As you can see the strategy behind generating likes on Facebook is simple, but it is important to learn the tips and tricks. If you would like to learn more about how AMS Digital can help market your business on Facebook, or the rest of the web, feel free to contact us!