Pick a Colour, any Colour?

“Colour choice is a reflection of your brand’s personality” Angela Ganzler, Graphic Designer. 

One of the most significant decisions you will make as a business owner will be determining the elements of your specific branding message.  This process can be multifaceted depending on several different variables individual to your business.

This write up on “How to Build a Brand in the Digital Age – Branding 101” is a good resource to give you a big picture look at things to consider if you’re launching a new business or changing your existing brand.

No matter what direction you move forward in, every branding plan will involve colour. Studies have been done on the psychology of colour and it has been shown that colour has a notable effect on human behaviour. It has a direct influence on human perception and enhances effectiveness in the decision-making process.  

Science has proven that colour causes an immediate emotional reaction in people. The right or wrong colour choices can have a direct impact on your critical bottom line. In this article, we thought we’d share three colour palettes and a bit about what they have to say. 

Shades of Citrus

Nothing says “health” more than these varied citrus hues. Orange, yellow and lime green are the perfect choices if you want a colour combination that suggests freshness and vitality.

Stylish and Retro

The muted shades of this colour scheme have a vintage vibe, with the light aqua and gold particularly being colours that were popular in the 1950s and 60s. But that doesn’t mean this combination looks dated. These colours (and the mid-century modern aesthetic in general) have seen a resurgence in popularity and still look stylish.

Primary Colours with a Vibrant Twist

Bright colours have undeniable eye-catching power. These primary colours are ever-so-slightly muted, giving the palette a unique touch.

There are endless possibilities and combinations when it comes to choosing a colour for your brand. It really is up to you and what you want to communicate about your business. With the multitude of colours available, Colour Quiz offers a fun tool that may help get you started.

One final note, making your branding appealing to customers is crucial and does take some research. The AMS Digital Team would be happy to provide you with additional resources to help guide through this process.  Ask us how we can help you.