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One thing that has come out of this time of isolation has been the glaring necessity for businesses to rethink how they reach their potential customers. The more savvy entrepreneur has moved to online platforms to showcase products and services and used the power of social media marketing to keep things moving.
Prior to COVID-19, the growing trend towards online shopping had already touched many small to midsize local businesses. Given the dependency created by complete shutdown, a spotlight has been turned to the many benefits and conveniences afforded by a digital marketplace.
Here’s the good news!
We can probably all agree that the old ways of drawing customers to us have to evolve. We believe that finding practical and creative ways to reach out and appeal to this new shopper on a personal level, is one of the most successful tools to grow forward.
Things like engaging social media audiences through targeted relevant content, focused and strategic ad campaigns, and email marketing.
Email marketing is a strategy used to market products and services while nurturing relationships in a human and helpful way. It can include things like e-coupons, announcements of new products and specific sales based on a consumer’s interest. We see this work already. Any time you give a business your email, you participate in that business’s email marketing strategy.
Newsletters are one of the easiest ways to get started. They allow you the opportunity to combine all three of the above points into one convenient email document. Best of all, you control the content.
Here is a list of six things you might want to consider:
✔️ Upcoming sales ✔️ Pictures ✔️ Community Happenings
✔️ Special events ✔️ Inspirational quotes and humour ✔️ New Product launches
The sky really is the limit. It’s all about customer engagement and keeping your name at the forefront of the mind of the new consumer experience.
Looking for some more guidance? Reach out to us and we can get you started.