We just launched a new website for UPL Electrical & Utility Contracting!
UPL Electrical and Utility Contracting’s existing website was four years old and in need of updating; mainly because it wasn’t user-friendly and the menu wasn’t responsive. The client requested an overall look which more closely matched their branding, and preferred the red of their logo to be used as an accent colour rather than the dominant colour.
As Karol, the office manager explained, the company was looking to expand into new home builds, so they needed a website that was appealing to private, residential work. They wanted to showcase a more electrical side to the business and to highlight the fact that they’re willing to do anything electrical for all electrical needs. This resulted in the new tagline “One-Stop Shop For Your Industrial, Commercial, Residential & Agricultural Needs!” as well as the addition of a “Free Estimates & Site Visits” button.
We kept the original home banner photo of their branded trucks and inserted a banner picture of the team on their new About Page, as their electrical team is well-known and easily recognized by the local community. The final design features a cleaner structure which is easy to navigate; something Karol expressed was necessary, due to their largely older clientele.