We just launched a new website for Work Of Art Masonry Ltd.!
Work Of Art Masonry’s 2nd generation owner, Paul Falcao, wanted his new website to focus on homeowners rather than builders. He was concerned that their original website was not informative enough in terms of their experience and unique qualifications. By adding an About Page, we were able to provide more information about the people who created Work of Art Masonry, and their generational history. Paul supplied the written content along with a picture of himself with his father, Arthur Falcao, the founder of Work Of Art Masonry.
To keep consistent branding, we chose to continue using the green accent colour from their logo, and to use the same homepage header picture as their old site; it depicts Paul’s father-in-law’s former home. We reinforced the idea that Work of Art Masonry collaborates directly with homeowners by adding an image of a family admiring their newly completed masonry work into the footer of the homepage.
We worked with the client to provide a more in-depth introductory description of their services. Taking into consideration the client’s workflow and his contact preferences, we also made sure to include several call to action buttons so that website visitors could quickly contact Paul for an estimate. As Paul explained, he always has his cell phone on him, but doesn’t always have time to check his email.