“Colour choice is a reflection of your brand’s personality” Angela Ganzler, Graphic Designer. One of the most significant decisions you will make as a business owner will be determining the elements of your specific branding message. This process can be multifaceted...
One thing that has come out of this time of isolation has been the glaring necessity for businesses to rethink how they reach their potential customers. The more savvy entrepreneur has moved to online platforms to showcase products and services and used the power of...
Every time you spend money, you are casting a vote for the kind of world you want. Anna Lappe, American Author and Educator In these unprecedented times, most small local businesses across this great country are facing the same economic ripples and operational...
Whoever said, “Change is good,” never dealt with the effects of a global pandemic. Things are shifting rapidly and almost daily. Staying focused on keeping and growing your brand power may not always be easy or something that’s at the top of your priority list. Here’s...
The poet John Lydgate said it best: You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. Despite your best efforts, every business will experience a dissatisfied...