Well it’s official, 2020 is finally over. Never (that we can remember) has a year coming to an end been more anticipated than this one. Last year we said that 2019 had brought both good and bad changes. I suppose we could say the same thing for 2020, though for some,...

One thing that has come out of this time of isolation has been the glaring necessity for businesses to rethink how they reach their potential customers. The more savvy entrepreneur has moved to online platforms to showcase products and services and used the power of...

Every time you spend money, you are casting a vote for the kind of world you want.  Anna Lappe, American Author and Educator   In these unprecedented times, most small local businesses across this great country are facing the same economic ripples and operational...

Whoever said, “Change is good,” never dealt with the effects of a global pandemic. Things are shifting rapidly and almost daily. Staying focused on keeping and growing your brand power may not always be easy or something that’s at the top of your priority list. Here’s...

The poet John Lydgate said it best: You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. Despite your best efforts, every business will experience a dissatisfied...